Healthy African Hair Starts With the Right Care
Protective styling, Natural haircare & Expert Formulations designed for African Hair & Skin.
Formulated by a professional Afro Hair Culturist. Tested in real salon environments. Designed specifically for African hair behavior
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BLACKSOAP HONEY & ALOE SHAMPOO -Gentle & Moisturizing for Healthy Hair Growth
1 reviewRegular price From KSh875.00Regular priceSale price From KSh875.00 -
FRO' INTENSIVE MOISTURIZING Deep CONDITIONER - Restore Hydration & Elasticity
1 reviewRegular price From KSh790.00Regular priceKSh790.00Sale price From KSh790.00 -
PROTEIN DEEP TREATMENT MASQUE - Repair & Strengthen Damaged Brittle African Hair
1 reviewRegular price KSh985.00Regular priceSale price KSh985.00 -
Rosemary & Mint LEAVE-IN CONDITIONER - Hydrate, Detangle & Strengthen Hair
1 reviewRegular price From KSh740.00Regular priceKSh1,420.00Sale price From KSh740.00Sale -
WHIPPED COCO-SHEA HAIR BUTTER - Luxurious Smoothener & Multi-Use Hair Butter. Nourish, Detangle, and Shine
1 reviewRegular price KSh990.00Regular priceSale price KSh990.00 -
Edges on Fleek Flexible Styling Glue - Flaxseed & Aloe Edge Control Gel - Natural
2 reviewsRegular price KSh635.00Regular priceSale price KSh635.00 -
SCALP/BEARD NOURISHING OIL SERUM - Nourish Your Scalp & Beard with 100% Natural Herbal Growth Oil
3 reviewsRegular price KSh1,100.00Regular priceKSh1,100.00Sale price KSh1,100.00 -
FLAKE AWAY MIST – Instant Dandruff Relief Spray
Regular price KSh750.00Regular priceSale price KSh750.00
Overnight Protection Matters
Breakage is the main reason you think your African hair is not growing
Overnight protection helps natural hair retain moisture, reduce friction, and prevent breakage while you sleep, keeping it healthier and easier to manage.
TIP:
To achieve long & healthy African hair, hydration is Key!
Specially Curated Hydration Bundles
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Couple’s Haircare Duo - Clean, Nourish & Grow Together
No reviewsRegular price KSh3,699.00Regular priceKSh4,095.00Sale price KSh3,699.00Sale -
Curl Care Kit - For the days your hair needs extra love.
No reviewsRegular price KSh4,999.00Regular priceKSh5,600.00Sale price KSh4,999.00Sale -
Gentle Care Kit for Baby - Soft, Safe, Nourishing Care
No reviewsRegular price KSh2,599.00Regular priceKSh2,907.00Sale price KSh2,599.00Sale -
Growth & Care Kit - Scalp Health + Stronger Hair System
No reviewsRegular price KSh2,999.00Regular priceKSh3,229.00Sale price KSh2,999.00Sale -
Hairline Restoration Kit - Edges Restoration
No reviewsRegular price KSh1,700.00Regular priceSale price KSh1,700.00 -
Instant Glow Set - Hydrate, Smooth & Radiate
No reviewsRegular price KSh2,999.00Regular priceKSh3,179.00Sale price KSh2,999.00Sale -
Moisture Restoration Kit - A Full Moisture System
No reviewsRegular price KSh4,999.00Regular priceKSh5,371.00Sale price KSh4,999.00Sale -
NextAwe Gentle Beginnings Bundle (Mama & Baby Care Kit) | Baby, Toddler & Mama Skincare Set (Aloe Vera Gel + Hero Baby Cream + Eczema Elixir)
No reviewsRegular price KSh3,269.00Regular priceSale price KSh3,269.00 -
Restoration Ritual -Complete Hair Renewal System
No reviewsRegular price KSh3,999.00Regular priceKSh4,295.00Sale price KSh3,999.00Sale -
Skin Healing Routine Set - Soothe, Repair & Protect
No reviewsRegular price KSh2,999.00Regular priceKSh3,221.00Sale price KSh2,999.00Sale
WHAT'S ON YOUR HEAD?
Like Literally! An Afro, Sisterlocs, microtwists or preparing for a protective style?
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Locs Maintenance Bundle for microlocs, sisterlocs, dreadlocks, artificial locs, etc
No reviewsRegular price From KSh2,000.00Regular priceKSh2,359.00Sale price From KSh2,000.00Sale -
INTENSIVE WASHDAY BUNDLE
No reviewsRegular price From KSh4,323.00Regular priceKSh4,393.00Sale price From KSh4,323.00Sale -
MOISTURE COMBO For Afro Out Styling and Care- mini twists, Twist outs, Bantu knots
No reviewsRegular price KSh2,500.00Regular priceKSh2,886.00Sale price KSh2,500.00Sale
NEW ARRIVALS
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Large, one-sided Banded SATIN BONNET with straps, Breathable satin - Hair Protection for Natural, Curly, and Afro Hair
No reviewsRegular price KSh500.00Regular priceSale price KSh500.00 -
Hero Baby Gentle Baby Cream - Moisturizing, Soothing Baby cream
No reviewsRegular price KSh1,799.00Regular priceSale price KSh1,799.00 -
Reusable SHOWER CAP for Women, Large Waterproof Shower Bonnet adjustible drawstring Bath Accessories Hair Hat for Long Hair, Braids(Black)
No reviewsRegular price KSh650.00Regular priceKSh850.00Sale price KSh650.00Sold out -
Reversible SATIN BONNET, Ruffled - Hair Protection for Natural, Curly, and Afro Hair
No reviewsRegular price KSh650.00Regular priceSale price KSh650.00
BEST SELLERS
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Rosemary & Mint LEAVE-IN CONDITIONER - Hydrate, Detangle & Strengthen Hair
1 reviewRegular price From KSh740.00Regular priceKSh1,420.00Sale price From KSh740.00Sale -
FRO' INTENSIVE MOISTURIZING Deep CONDITIONER - Restore Hydration & Elasticity
1 reviewRegular price From KSh790.00Regular priceKSh790.00Sale price From KSh790.00 -
Edges on Fleek Flexible Styling Glue - Flaxseed & Aloe Edge Control Gel - Natural
2 reviewsRegular price KSh635.00Regular priceSale price KSh635.00 -
LEAVE-IN HYDRATING SPRITZ-Lightweight Moisture & Frizz control
No reviewsRegular price KSh744.00Regular priceUnit price KSh744.00/250mlSale price KSh744.00
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CURATE YOUR BUNDLE
Like combos but you get to choose the sizes of certain products...
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How to Keep Hair Moisturized Under a Protective...
NextAwe EssentialsEven with your hair tucked away, it still needs hydration to remain elastic, soft, and strong underneath. Learn how to effectively moisturize hair under a protective style
How to Keep Hair Moisturized Under a Protective...
NextAwe EssentialsEven with your hair tucked away, it still needs hydration to remain elastic, soft, and strong underneath. Learn how to effectively moisturize hair under a protective style
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Long-Term Protective Hairstyles That Last 6–12 ...
NextAwe EssentialsNot every braided style is a protective style. True protective styling means your hair is fully tucked, your ends are hidden, and your edges are free — no pain, no...
Long-Term Protective Hairstyles That Last 6–12 ...
NextAwe EssentialsNot every braided style is a protective style. True protective styling means your hair is fully tucked, your ends are hidden, and your edges are free — no pain, no...
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Why Hydration & Scalp Care are Essential for He...
NextAwe EssentialsLearn why hydration and scalp care are essential for healthy hair growth, especially when dealing with hair loss or wearing extensions. With tips on proper product use, scalp massages, and...
1 commentWhy Hydration & Scalp Care are Essential for He...
NextAwe EssentialsLearn why hydration and scalp care are essential for healthy hair growth, especially when dealing with hair loss or wearing extensions. With tips on proper product use, scalp massages, and...
1 comment
Stylists Mentorship Program
Elevate your natural hairdressing skills with our comprehensive training programs
Natural Hairdressing Training Program
Our comprehensive training program covers all aspects of natural hairdressing, from basic techniques to advanced styling methods.
Other Programs & Resources
Masterclasses
Join our expert-led masterclasses to learn advanced techniques and stay updated with the latest trends in natural hairdressing.
One-on-One Mentorship
Get personalized guidance from experienced stylists through our one-on-one mentorship and coaching sessions.
Learning Materials & eBooks
Access our comprehensive library of eBooks, guides, and resources to support your learning journey.
Let customers speak for us
from 63 reviewsThis product has completely cleared up my eczema - it's been a total game-changer!
It's super gentle and moisturizing, and really helps with the itch.
Highly recommend giving it a shot if you're struggling with eczema.
I have struggled with eczema for years... taken several meds with no change at all. This product changed my skin and healed it completely from the damage of Eczema. I recommend it 110%.
This shampoo works wonders for my baby's hair. Leaves her scalp clean and curls very well defined. I always use the Whipped Coco Shea Hair butter before washing to prepoo. This has really changed the way her hair behaves.
The best protein treatment I have found for my 4c hair!
It's a very good hair moisturizer
The edges are sleek throughout the day👌. Am so in love with it💯
This is a very nice product. I am loving using it! 👍👍
Very good customer service and extremely gentle with hair. Totally love it!
Definitely a must have for every mama. Tried several brands but this one is such a life saver and I would highly recommend it.
What I love most is the clean and natural ingredients. No harsh artificial fragrances and chemicals. It’s texture is smooth, not sticky and creates a perfect moisture barrier without clogging the skin.
No diaper rashes anymore and with my baby’s sensitive skin, I am never going to conventional creams anymore. I use it after every diaper change 3 months and counting….no rashes just a calm and smooth skin 🤗🤗
Very lightweight, Great for the perfect beard glow.
Best Daily spritz I've used so far and I don't even have to use daily coz the moisture goes a long way. If you've sister locs, I highly recommend.
This may sound poetic but, my microlocs are locked on this! It quenches thy thirst 🤭.
Delivers perfect moisture! I actually lack words! Doreen your products are so well crafted! They're amazing. Thank God for you
Hey.....I love the aloe gel for my face. It's really helping with the hormonal breakout I am dealing with at the moment. It's amazing and the fact that it's the real gel from the plant, it's really reassuring. Thank you
Hey.....I love the aloe gel for my face. It's really helping with the hormonal breakout I am dealing with at the moment.
It's amazing and the fact that it's the real gel from the plant, it's really reassuring. Thank you







