{"title":"BEST SELLERS","description":null,"products":[{"product_id":"nextawe-deep-moisturizing-conditioner","title":"FRO' INTENSIVE MOISTURIZING Deep CONDITIONER - Restore Hydration \u0026 Elasticity","description":"\u003cp data-start=\"76\" data-end=\"412\" class=\"\"\u003eThe \u003cstrong data-start=\"80\" data-end=\"121\"\u003eNextAwe Deep Moisturizing Conditioner\u003c\/strong\u003e is the ultimate solution for restoring moisture, enhancing elasticity, and revitalizing your hair. Perfect for use after shampooing, protein treatments, or any hair treatment, this conditioner deeply penetrates the hair shaft to replenish hydration and restore your hair’s natural luster.\u003c\/p\u003e\n\u003ch3 data-start=\"414\" data-end=\"473\" class=\"\"\u003e\u003cstrong data-start=\"418\" data-end=\"471\"\u003eWhy Choose NextAwe Deep Moisturizing Conditioner?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"478\" data-end=\"523\" class=\"\"\u003e\u003cstrong data-start=\"478\" data-end=\"521\"\u003eDeep Penetration for Maximum Hydration: \u003c\/strong\u003eFormulated to penetrate the hair shaft, replenishing lost moisture and reviving dull, lifeless hair.\u003c\/p\u003e\n\u003cp data-start=\"636\" data-end=\"667\" class=\"\"\u003e\u003cstrong data-start=\"636\" data-end=\"665\"\u003eRestores Hair Elasticity: \u003c\/strong\u003eImproves hair elasticity, making your strands more resilient to strain, tension, and breakage.\u003c\/p\u003e\n\u003cp data-start=\"774\" data-end=\"803\" class=\"\"\u003e\u003cstrong data-start=\"774\" data-end=\"801\"\u003eEnhances Natural Shine: \u003c\/strong\u003eBrings back your hair’s original luster, leaving it smooth, soft, and radiant.\u003c\/p\u003e\n\u003cp data-start=\"894\" data-end=\"933\" class=\"\"\u003e\u003cstrong data-start=\"894\" data-end=\"931\"\u003ePerfect for After-Treatment Care: \u003c\/strong\u003eIdeal for use after protein treatments or shampooing, it balances and nourishes the hair for optimal health.\u003c\/p\u003e\n\u003cp data-start=\"1054\" data-end=\"1089\" class=\"\"\u003e\u003cstrong data-start=\"1054\" data-end=\"1087\"\u003ePromotes Healthy Hair Growth: \u003c\/strong\u003eKeeps hair moisturized and strong, supporting healthy growth and minimizing damage.\u003c\/p\u003e\n\u003ch3 data-start=\"1187\" data-end=\"1208\" class=\"\"\u003e\u003cstrong data-start=\"1191\" data-end=\"1206\"\u003eHow to Use:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1212\" data-end=\"1252\" class=\"\"\u003eDivide clean, damp hair into sections.\u003c\/p\u003e\n\u003cp data-start=\"1256\" data-end=\"1353\" class=\"\"\u003eApply the Deep Moisturizing Conditioner generously to each section, ensuring even distribution.\u003c\/p\u003e\n\u003cp data-start=\"1357\" data-end=\"1464\" class=\"\"\u003eCover with a shower cap for 30–45 minutes, or sit under a dryer for 10–15 minutes for deeper penetration.\u003c\/p\u003e\n\u003cp data-start=\"1468\" data-end=\"1503\" class=\"\"\u003eRinse thoroughly with warm water.\u003c\/p\u003e\n\u003ch3 data-start=\"1510\" data-end=\"1545\" class=\"\"\u003e\u003cstrong data-start=\"1514\" data-end=\"1543\"\u003eKey Benefits at a Glance:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1548\" data-end=\"1612\" class=\"\"\u003eRestores moisture and elasticity for stronger, healthier hair.\u003c\/p\u003e\n\u003cp data-start=\"1615\" data-end=\"1664\" class=\"\"\u003ePrevents breakage and damage caused by dryness.\u003c\/p\u003e\n\u003cp data-start=\"1667\" data-end=\"1746\" class=\"\"\u003eIdeal for all hair types, including natural, transitioning, and relaxed hair.\u003c\/p\u003e\n\u003cp data-start=\"1749\" data-end=\"1798\" class=\"\"\u003ePerfect after protein treatments or shampooing\u003c\/p\u003e","brand":"The LAB at NextAwe Essentials","offers":[{"title":"200g","offer_id":46290850054382,"sku":"","price":790.0,"currency_code":"KES","in_stock":true},{"title":"500g","offer_id":46290850087150,"sku":"","price":1386.0,"currency_code":"KES","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/0244\/8110\/files\/11.png?v=1770597676"},{"product_id":"nextawe-leave-in-conditioner","title":"Rosemary \u0026 Mint LEAVE-IN CONDITIONER  - Hydrate, Detangle \u0026 Strengthen Hair","description":"\u003cp\u003eThe \u003cstrong\u003e\u003cem\u003eNextAwe Leave-In Conditioner\u003c\/em\u003e\u003c\/strong\u003e, enriched with the natural benefits of rosemary oil, is your go-to solution for deeply hydrating and fortifying your hair. Formulated to nourish, detangle, and protect, this lightweight leave-in conditioner is perfect for daily use, ensuring your hair remains soft, manageable, and healthy-looking.\u003c\/p\u003e\n\u003ch4\u003eWhy Choose NextAwe Leave-In Conditioner with Rosemary Oil?\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eDeep Hydration and Moisture Lock: \u003c\/strong\u003eProvides intense hydration to dry, brittle hair while locking in moisture for long-lasting softness and shine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStrengthens and Reduces Breakage: \u003c\/strong\u003eInfused with rosemary oil, known for its ability to strengthen hair strands and minimize breakage, promoting overall hair health.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePromotes Healthy Hair Growth:\u003c\/strong\u003e Rosemary oil is renowned for stimulating hair follicles, encouraging growth, and improving scalp circulation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetangles and Improves Manageability: \u003c\/strong\u003eSmooths and softens hair for effortless detangling and styling, reducing tension and stress on hair strands.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLightweight and Non-Greasy Formula:\u003c\/strong\u003e Perfect for all hair types, including natural, relaxed, and transitioning hair, without leaving a heavy or greasy residue.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply a generous amount to clean, damp hair.\u003c\/p\u003e\n\u003cp\u003eDistribute evenly from roots to ends using your fingers or a wide-tooth comb.\u003c\/p\u003e\n\u003cp\u003eStyle as desired. For extra hydration, pair with NextAwe’s moisturizing products.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits at a Glance:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHydrates and nourishes dry hair.\u003c\/p\u003e\n\u003cp\u003eStrengthens strands to prevent breakage.\u003c\/p\u003e\n\u003cp\u003eBoosts hair growth with the power of rosemary oil.\u003c\/p\u003e\n\u003cp\u003eMakes detangling easier, improving manageability.\u003c\/p\u003e\n\u003cp\u003eSuitable for daily use on all hair types.\u003c\/p\u003e","brand":"The LAB at NextAwe Essentials","offers":[{"title":"200ml","offer_id":46290869879022,"sku":"LIC-1","price":740.0,"currency_code":"KES","in_stock":true},{"title":"500ml","offer_id":46290869911790,"sku":"LIC-2","price":1420.0,"currency_code":"KES","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/0244\/8110\/files\/4.png?v=1770597546"},{"product_id":"calm-down-eczema-elixir","title":"CALM DOWN ECZEMA ELIXIR - Soothing Relief for Eczema-Prone, Sensitive \u0026 Dry Skin","description":"\u003cp data-start=\"150\" data-end=\"437\" class=\"\"\u003eFormulated with \u003cstrong data-start=\"259\" data-end=\"328\"\u003ecolloidal oatmeal, chamomile extract, ceramides, and tea tree oil\u003c\/strong\u003e, this lightweight yet deeply moisturizing balm provides instant relief from itching, redness, and dryness.\u003c\/p\u003e\n\u003cp data-start=\"439\" data-end=\"652\" class=\"\"\u003e\u003cstrong data-start=\"441\" data-end=\"458\"\u003eKey Benefits:\u003c\/strong\u003e\u003cbr data-start=\"458\" data-end=\"461\"\u003eInstantly calms irritated, itchy skin\u003cbr data-start=\"500\" data-end=\"503\"\u003eStrengthens the skin barrier with ceramides\u003cbr data-start=\"548\" data-end=\"551\"\u003eDeeply hydrates and locks in moisture\u003cbr data-start=\"590\" data-end=\"593\"\u003eGentle, hypoallergenic, and suitable for all skin types\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1005\" class=\"\"\u003e\u003cstrong data-start=\"657\" data-end=\"672\"\u003eHow to Use:\u003c\/strong\u003e\u003cbr data-start=\"672\" data-end=\"675\"\u003e\u003cstrong data-start=\"679\" data-end=\"690\"\u003eCleanse\u003c\/strong\u003e – Wash the affected area with a mild, fragrance-free cleanser and pat dry.\u003cbr data-start=\"765\" data-end=\"768\"\u003e\u003cstrong data-start=\"772\" data-end=\"781\"\u003eApply\u003c\/strong\u003e – Smooth a thin layer of Eczema Elixir onto dry, irritated skin.\u003cbr data-start=\"846\" data-end=\"849\"\u003e\u003cstrong data-start=\"853\" data-end=\"864\"\u003eMassage\u003c\/strong\u003e – Gently rub in circular motions until fully absorbed.\u003cbr data-start=\"919\" data-end=\"922\"\u003e\u003cstrong data-start=\"926\" data-end=\"937\"\u003eReapply\u003c\/strong\u003e – Use as needed, especially after washing or when skin feels dry.\u003c\/p\u003e\n\u003cp data-start=\"1007\" data-end=\"1032\" class=\"\"\u003e\u003cstrong data-start=\"1010\" data-end=\"1030\"\u003eKey Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong data-start=\"1035\" data-end=\"1056\"\u003eColloidal Oatmeal\u003c\/strong\u003e – Soothes inflammation and protects the skin barrier\u003c\/p\u003e\n\u003cp data-start=\"1114\" data-end=\"1168\" class=\"\"\u003e\u003cstrong data-start=\"1114\" data-end=\"1135\"\u003eChamomile Extract\u003c\/strong\u003e – Calms redness and irritation\u003c\/p\u003e\n\u003cp data-start=\"1171\" data-end=\"1238\" class=\"\"\u003e\u003cstrong data-start=\"1171\" data-end=\"1184\"\u003eCeramides\u003c\/strong\u003e – Strengthen and restore the skin’s natural barrier\u003c\/p\u003e\n\u003cp data-start=\"1171\" data-end=\"1238\" class=\"\"\u003e\u003cstrong data-start=\"1241\" data-end=\"1257\"\u003eTea Tree Oil\u003c\/strong\u003e – Provides antibacterial and anti-inflammatory benefits\u003c\/p\u003e\n\u003cp data-start=\"1343\" data-end=\"1418\" class=\"\"\u003e✅ Hypoallergenic | ✅ Suitable for All Skin Types\u003c\/p\u003e","brand":"The LAB at NextAwe Essentials ","offers":[{"title":"Default Title","offer_id":46303499976942,"sku":"cdee","price":1271.0,"currency_code":"KES","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/0244\/8110\/files\/12_5627564e-418c-480b-b790-d9cc02a2f4ae.png?v=1770596813"},{"product_id":"flexible-styling-glue-flaxseed-aloe-edge-control-gel-natural","title":"Edges on Fleek Flexible Styling Glue - Flaxseed \u0026 Aloe Edge Control Gel - Natural","description":"\u003cp\u003eTames edges and baby hairs\u003c\/p\u003e\n\u003cp\u003eMade from real flaxseed and natural organic aloe vera \u003c\/p\u003e\n\u003cp\u003eNo harmful ingredients, doesn't flake\u003c\/p\u003e\n\u003cp\u003eNatural Hairstyling\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt doesn’t leave residue and it blends perfectly with hair giving a strong hold all day. If you need to touch up, you only need to spritz some water and use a brush. You never have to add more after the first application.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"a-section content\"\u003e\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cp\u003eFor External Use Only\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"a-section content\"\u003e\n\u003ch4\u003eIngredients\u003c\/h4\u003e\n\u003cp\u003eWater (Aqua, Eau), A\u003cspan\u003ecrylates Copolymer, \u003c\/span\u003eFlaxseed gel (linum usitatissimum (linseed) seed gel), Aloe Barbadensis Leaf Juice, Vegetable Glycerine, \u003cspan\u003eTriethanolamine, Propylene Glycol, \u003c\/span\u003eDiazolidinyl Urea, Iodopropynyl Butylcarbamate, essential oil blend.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"a-section content\"\u003e\n\u003ch4\u003eDirections\u003c\/h4\u003e\n\u003cp\u003e1) On wet or dry hair, apply a small amount of flaxseed edge control around edges. Style Tip: Gently smooth hair down with fingertips or a small brush to lay down flyaways and edges.\u003c\/p\u003e\n\u003cp\u003e2) Repeat steps if additional hold is needed.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"NextAwe Essentials ","offers":[{"title":"Default Title","offer_id":46882266480878,"sku":null,"price":635.0,"currency_code":"KES","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/0244\/8110\/files\/6_b3f58933-8e6b-4079-bb77-73588302f180.png?v=1770597412"},{"product_id":"leave-in-hydrating-spritz-lightweight-moisture-frizz-control","title":"LEAVE-IN HYDRATING SPRITZ-Lightweight Moisture \u0026 Frizz control","description":"\u003cp\u003e\u003cem\u003eFormulated by Doreen Keziah — Certified Organic Cosmetic Scientist \u0026amp; Afro Hair Expert at The Natural Hair Salon Kenya \u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eDealing with dry hair, frizz, or styles that lose moisture too quickly? Our Leave-In Hydrating Spritz is a lightweight, water-based formula designed to deeply hydrate, soften, and refresh your hair without buildup. Perfect for natural hair, afros, and all protective styles, this spritz delivers consistent moisture that keeps your hair healthy, manageable, and visibly nourished throughout the day. Ideal for locs, micro styles, and long-term protective styles.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients \u0026amp; Their Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe Vera Juice\u003c\/strong\u003e — Deeply hydrates and soothes the scalp; rich in vitamins and amino acids that strengthen hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin (Vegetable-derived)\u003c\/strong\u003e — A powerful humectant that draws moisture from the air into your hair shaft, keeping strands soft and supple\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol (Vitamin B5)\u003c\/strong\u003e — Penetrates the hair cortex to improve elasticity, reduce breakage, and add shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRosehip Seed Oil\u003c\/strong\u003e — Rich in essential fatty acids that nourish and protect each strand\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolysed Keratin\u003c\/strong\u003e — Repairs and reinforces the hair's protein structure for stronger, smoother hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eThe Science Behind the Formula\u003c\/h2\u003e\n\u003cp\u003eThis spritz was carefully pH-balanced to match your hair's natural environment (pH 4.5–5.5), ensuring the cuticle stays sealed and moisture is locked in — not just sitting on the surface. The water-based base allows rapid absorption without greasiness, making it perfect for daily refreshing and re-moisturising.\u003c\/p\u003e\n\u003ch2\u003eTrust \u0026amp; Transparency\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e🇰🇪 Handmade in Kenya\u003c\/li\u003e\n\u003cli\u003e🧪 pH Balanced (4.5–5.5)\u003c\/li\u003e\n\u003cli\u003e🚫 No Sulfates | No Parabens | No Silicones\u003c\/li\u003e\n\u003cli\u003e👶 Safe for all ages, including children\u003c\/li\u003e\n\u003cli\u003eOrganically-inspired, scientifically formulated\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e💧 How to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eThe product needs no shake.\u003c\/li\u003e\n\u003cli\u003eSpray generously onto hair.\u003c\/li\u003e\n\u003cli\u003eScrunch or smooth through with fingers.\u003c\/li\u003e\n\u003cli\u003eStyle as usual. No rinsing needed.\u003c\/li\u003e\n\u003cli\u003eUse daily or as needed to refresh and re-moisturise.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"NextAwe Essentials ","offers":[{"title":"Default Title","offer_id":47892858568942,"sku":null,"price":744.0,"currency_code":"KES","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/0244\/8110\/files\/7_07ba5f14-5ae4-4702-967b-7c1895f82e15.png?v=1777458956"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/0244\/8110\/collections\/1000645394.png?v=1772725818","url":"https:\/\/nextawe.com\/collections\/best-sellers.oembed","provider":"NextAwe Essentials ","version":"1.0","type":"link"}